Doe Deere has been dubbed as the unicorn queen, and the CEO of Lime Crime provided an inspiring interview with Inspirey. Below are some of the topics the businesswoman discussed throughout the interview.
How She Makes Money And What Inspired Her To Launch Her Business
The founder of Lime Crime talked about the early days when she was designing her own clothes. She actually had her own clothing line online and it wasn’t long before she started creating her own makeup. She wanted makeup that complemented her clothing, therefore she decided to make her own.
As for how she makes money, she does it via her company. Lime Crime was launched in 2008 and since then it has grown to become a popular cosmetics brand. One of the reasons is its products are vegan friendly and cruelty-free.
Getting Her First Customer
Doe Deere talked about getting her very first customer. She launched a blog that focused around makeup tutorials, held contests and hosted giveaways. This eventually lead her to developing a fan-base and landing her first few sales.
Her Toughest Decision In The Last Few Months
In the interview, Doe Deere mentioned what her hardest decision she had to make within the last few months. The decision was finding and choosing a laboratory to partner with. She said she wanted to choose someone who shared a similar vision as she did. Doe Deere went onto say that once she finally found the right partner, she was able to experiment and have more fun with her choices of colors.
What Makes Doe Deere Successful
She believes that beauty should make people feel happy and that colors should inspire them. She added that the colors should bring out a person’s best version of themselves. This is one of the reasons why she focuses on a specific niche for Lime Crime, hence why she and her company are successful. Lime Crime is unique and is different from other brands of make-up, which is another reason she is so successful.
Doe Deere has had a number of satisfying moments throughout her business life. One of them was being able to support the charities she cared the most about. These charities included ones that focuses on rescuing animals, kids and women. A few of the charities she supports includes Adopt NY, HOLA for Kids and Bideawee animal shelter.
Her future business plans involve doing what she has always done, which is create new collections of make-up and cosmetic products. She said she will always try new things and chase bigger dreams.
Lime Crime is a popular cosmetics brand and their products can be purchased in various stores, as well as on their website. If you visit Lime Crime’s website https://www.limecrime.com/about/, you can learn more about them and their CEO.